As a buckling spring user, I'm so used to the idea of dyesub PBTs going for 20-30, I can't ever imagine myself buying Imsto Cherry dyesubs or Topre dyesubs.
methinks topre users ought to get together and pay for Imsto to build some topre moulds. If unicomp can make money selling dyesubs for $25, I see no reason why Topre can't make money selling its dyesubs for $50. When you consider that Topre keycaps are roughly half the price of Topre keyboards at EK, EK's margin is probably pretty high on keycaps.
Maybe like some businesses, they sell the keyboards for a modest markup, and make the serious dough selling keycaps and peripherals like keychains.
They saw my classifieds post and said "no son, you will not be able to sell your item"