I've found on numerous occasions that you can get some rather good deals on Amazon (better than eBay for sure) but whenever I've tried to sell things on there, I've had zero interest, even when I was selling for next to nothing.
I think that Unicomp needs a flashier website (not "website with Flash"!) because at present it doesn't look like a company selling to the public. The keyboards are photographed in an un-flattering way and it just looks dated. I'm not saying that I could do any better, and I'm sure that whoever developed the site did the best they could, but I think it could be improved. The sites for other high-end keyboards have photos of aliens, robots or hot women (most gaming keyboards), or they go for the high-tech elitist route (like Das). Unicomp's site doesn't go either way - it's mundane and doesn't really seem to target anyone.
They sell the boards on the power of the Model M name, and rightly so, but if people don't know what to expect from a Model M the claims on Unicomp's site are meaningless. Their keyboards don't have a illuminated ultr@ p0wer fr@g button, so if you can get a cool keyboard which does, why would you choose something from the 1980's? They need to aggressively market the Customizer as the brilliant piece of engineering that it is.
A lot of this could also be said about Cherry of course, but unless I'm mistaken, they have a lot of business customers, and they don't seem so dependent upon regular consumers.
I really want a Black USB Customizer, but at present, the exchange rate makes it prohibitively expensive. I just hope that Unicomp can keep going. I paid a lot for the PS/2 version, to have it shipped to the UK, but that was a couple of years ago. Now, it's just too much money, and it's completely out of Unicomp's control.