I'm just pointing out how to make the packs hit MOQ. Strip out all the stuff that's for small populations that are very vocal but make up a vast minority of the purchasers and decrease the price, thus making it more accessible to more people and making more people willing to buy multiple sets.
I know I'm outspoken on this and that I may make up a minority, but $68 for a set that I know I won't use most of, can't trade most of, and will never use most of is way too much. On the other hand, if it was a slimmed down $40-50 set, I'd buy 2-3 since I could have one to use, one to hold onto and/or one to trade. The GMK WoP set Ivan ran first was perfect. It played to the most common denominator and succeeded because of that.
If you're going to push minority kits that usually can't even hit MOQ at SP, you should be looking at SP for the sets, not GMK. GMK needs to be for the most people while staying the most affordable or you'll never hit the MOQ.