Star Tracks? Motorcycle drifting? ..
About the keyset--I could see that working as a dye-sub set but dbl-shotting all those custom legends might be well outside the price range that is considered sane for most people (dye-sub might be too expensive as well). I guess the real question is what manufacturer would make the dye-sub set? If you decide to design a more traditional layout don't forget the bright green!
Those legends are light-on-dark. Not possible with dye sublimation.
Pad printed would be my guess.
Also:
Show Image
Oh ok, I thought that was SP's way of doing things. Wow that is colorful
Well, SP can do that color combination easily in doubleshot molding, but just from what I can see in the video I doubt that's the process they used considering the completely custom font and the way it hugs the edges of the caps (outside of the standard legend area for SP). Just a hunch, it's probably pad printed.