There are two possibilities.
The first is that this is an improved hydrogen fuel cell. That would be nice for electric cars, but otherwise unexciting.
The second is that, although it doesn't involve any neutrons, it's still cold fusion.
Remember cold fusion? Hydrogen being adsorbed by palladium, and releasing quantities of energy that implied a nuclear reaction was taking place? Pons and Fleischmann?
And then there were reports that the Japanese were doing the same thing, but with nickel instead of palladium? And other claims that a similar level of energy release was obtained, but with no evidence of a nuclear reaction?
Of course the mainstream media doesn't report new discoveries that appear to violate the laws of physics. When the mainstream scientific community looks into them, and appears to be taking them seriously, then is the time for the exciting news story.
Something strange really and truly found in a physics lab - that's news.
Crackpot says he's found antigravity, or turned lead into gold, or can talk to plants - that's not news.
Crackpot thinks the major newspapers are picking on him, because they're ignoring his great discovery, his wonderful insight? Also not news - kooks are a dime a dozen, as one can see from USENET.
Maybe it will turn out that there is something to this cold fusion business. If so, however, those working on it will have to, on their own, develop it enough so that it clearly and unmistakably works before they can go forward and attract outside attention... and investment.
For obvious reasons.