It'll feel like a plate mounted MX board with Costar stabilisers, because that's what it is. The case quality can affect the feel, too, though, so it may be worth checking.
Non-standard bottom row (and 6.0x spacebar) = you can't replace the crappy stock keycaps. I don't need to look further than this since a big benefit of owning an MX board is being able to change the caps...
Non-removable cable.
Gimmicks that don't enhance the board in any meaningful way (NKRO is pointless, you just need a matrix with diodes and standard USB 6KRO).
No long term experiences of the brand = unknown quality and durability.
They are a company that offers mice, keyboards, headsets and mousepads and most likely didn't manufacture the board themselves. This leads to possible support issues and lack of focus on the specific product. I would rather get a keyboard made by a company that only makes keyboards.
The only good sides are that it uses genuine Cherry switches and is plate-mounted. The fact it uses Costar stabs is a downside to me, but could be a plus to others. Another possible benefit is the on-board memory and profiles, but I wouldn't ever use them and don't really see the point as most games allow in-game key remapping. And the pricing seems very reasonable.
Another factor I don't like is that it's full size, but that's just personal preference (along with the switch choices, only Blue, Brown and Red).