So there's three approaches:
(A) Base kit only has alert stripe, with a separate alertless kit (current GMK Prussian Alert)
(B) Base kit has both Alert row and Alertless row (GMK LoV)
(C) Base kit has no Alert Row, with a separate Alert stripe kit (GMK Blue Alert R2)

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Option (C) is the worst, as I agree that for sets with Alert in its title, it seems ridiculous to have the main aesthetic design that attracts people to the set to require purchase of an additional kit to meet the theme. So I don't think it's fair to accuse the designer here has done the same thing.

For people who would also run an alertless variation of the design, option (A) is more expensive than option (B). [Plus there's also a chance/risk that the Alertless kit may not meet MOQ].
However, option (B) requires a lot more keys, and makes each base kit more expensive, which makes the set less affordable to more people. For the majority of people interested in the set that would not run the alertless variation, that extra $10-15 cost is not good value, despite it being overall a cheaper option for the group that would rock the alertless variant as well.

Personally, I prefer (A) as I think the Alertless variant in this particular colourway is rather uninteresting to me, and I would never rock it (this varies from set to set), so it's just excess plastic waste that will sit in its packaging forever more (like the numpad and 40s keys in most GMK Base sets for me).