Well, we have a 60% design already done. It's better than the Poker/Pure. I'm just trying to decide whether or not to pull the trigger on it.
As a bold-statement enthusiast, consider my interest piqued 
To me, size and weight is the major reason for a 60%. I once took a TKL with me to the other side of Pacific Ocean, the size occupied too much precious space of my backpack and the weight consumed my energy on public transportation.
Yes, that's what I'm hearing over and over again here.
We actually developed the
Laptop Pro to address that need, but I don't get the impression that many people travel with it. It's still too big.
I think the other reason why the Minila hasn't done terribly well in terms of this forum (I don't know about general sales) is also the fact that the key placement is non standard. The bottom row is offset differently for the ZXCV, and a lot of the initial reviews stated that the offset took a bit of time getting used to, with some users having issues adapting.
I found that off-putting too, though it might not be a problem in actual use.
I also found that, for a keyboard whose stated aim is to be as minimalist as possible, the case is a lot bigger than it needs to be.
The standardization of size and key placement makes it much easier for people to transition and find keys. This might be a more common factor as to why the Keycool 84 gets a bit more attention than the Noppoo at the 75% size (as well as cap modding), but interest returned to the Noppoo when they started using more standard sized modifiers.
I know for a fact that when I have the Noppoo in at work and someone might need to use my workstation for a short time, they get severely confused and move to another if possible (despite the main setup being identical to a full board, with arrows and modifiers on the right side).
There may not be any way around that, for keyboards this small. They appear to be a very personal choice, so it's understandable if other users react negatively to them.
Well, we have a 60% design already done. It's better than the Poker/Pure. I'm just trying to decide whether or not to pull the trigger on it.
But you cannot show it yet, or else I guess we would have already seen it?
Not yet, but I think you'll probably be able to guess after what we announce next month.
60% are ONLY popular here and no where else in society. Accountants, Pharmacists, Receptionists, Marketing Research, Data Entry/Processing, Engineers, Teachers as such require a full size keyboard. Hence for Matias, stick with the majority out there instead of focusing on a tiny minority here on Geekhack.
That's what I thought too, but based on what people have said here, the 60%ers seem to serve a role homologous to an external number pad. People who do a lot of number entry don't mind carrying around a number pad, because it makes them more productive. People here, who do a lot of typing on the road, are carrying a 60% in their bag, because they hate the keyboard on their laptop.
Yeah Elrick is also right in a sense. I remember reading one time on the history at Apple. They had so many products and SKU under Scully leadership that when Jobs came back on, he sliced all the products away except one in each family.
Apple was an incoherent mess before Steve came back. In some cases, they had the exact same product selling under a different name, just to increase the SKU count to capture more retail shelf space. That's what happens when you put a golfer or a sales guy in charge of a tech company.
Of course it has now grown but it's still very small and manageable - two Mac Airs, two MacBook Pro, a couple of iMac and two iPhones. Of course the colours of the iPod and now the iPhone 5c made it quite confusing to people. Matias seemed to have quite a big number of keyboard which can be daunting for the general public. Unless you plan to replace the Mini Quiet Pro with the 60% - well, it all depend on how well it attracts the general consumers.
No plan to replace the Mini Quiet Pro. It's one of our best sellers.
New products should attract new customers with different needs. If the products are properly differentiated, that's what happens. For example, Honda makes different models of cars + motorcycles to serve different needs. It's when you have two models that are very similar that you run into problems.
