not a gaming board as far as i can tell, doubt it'll be marketed as one. the MX 3.0 board kinda got cherry riled up since it didn't do too hot
I happen to like the MX 3.0: if you like low profile Cherry MX keyboards it's really your only option.
IMHO Cherry failed for several reasons:
1. As far as I can tell - and please correct me - here in the US they spent $0 in marketing.
2. At least here in the US - and I'm not sure abroad - MX Red is your only option - nothing else.
3. No tenkeyless variant.
4. Should have stuck with the MX 2.0's POM/PBT instead of ABS.
Some will point out to "flat keys flat keys!"; however a lot of people grew up with flat keys and they like it. To them
you are the weird ones.

Cherry could come out with a PCB mounted tenkeyless gamer board and play to their strengths: Push PCB mounted switches and demonstrate the customization you can get from plugging in new springs/stems without soldiering. Maybe even run a contest for the best combo which will become a future product.