Claiming that Topre is "better" than Alps, or vice versa, is like claiming one ice-cream flavour is "better" than another—it's just a personal preference.
It seems safe to say this: It's fun to try them all, and to make up our own minds.
Are Topre boards really worth so much dough? Here's how I see it (ooh, a list):
- It's a unique technology that's been licensed out only a couple of times—e.g. for some oddball vintagey boards like Sony editing boards, and the less-than-positively-reviewed CM Storm Novatouch. So if you want a good, standard-layout Topre board, you pretty much have to pay Topre's prices.
- They're capacitive switches—they don't rely on physical contact to actuate. This has inherently high geek appeal.
- They have their own sound (thock, thock).
- Lots of people say they're the "best" boards they've tried. Again, that's subjective, but if those people want their "best" boards, they must pay whatever they cost.
So where do the prices come from? Do Topre boards actually cost more to produce than other boards? Or does Topre genuinely feel their technology is so superior it's worth the premium? One or both, possibly.
But there's also a psychological marketing technique called
premium pricing. It exploits an odd aspect of human nature: If you price something unusually high, many people assume it means the product must be that much better than similar, lower-priced products—whether it actually is or not.
Consider the prices at
Clicky Keyboards. Is a 1391401—the most common IBM Model M—"worth" $200, even if it
has been cleaned and its broken rivets replaced? After all, you can get one just like that on eBay for half as much. And yet, CK sells keyboards. Because they're in great shape, certainly, but also because those prices make people feel like they're getting something
more. (And indeed, if someone pays $200 for a Model M, it
is worth that much to them.)
I don't know if Topre uses premium pricing. But Topres aren't indisputably "better" than other boards; many people try them and go "meh", or consider them as good as, but not superior to, other MKs. So it's entirely possible Topre uses their pricing to influence people's perceptions of their quality.