I see what you mean.
He seems like a very knowledgeable fellow though.
I guess it's hard to recommend a 'enthusiast' level keyboard to people that aren't that into keyboards and simply want something that has enough programmable hotkeys 
He is alright, but if he wants to recommend trash boards to people who only see mech boards as a way to be better at video games, he should at least say that in his title, rather than going: "BEST MECHANICAL KEYBOARDS OF THE YEAR"
It's a publicity thing. It just piques more people's interests than a more specific and narrowed down title. Since it sounds like an ultimate list, it's gonna attract more attention. Mind you, I'm also half asleep, so I might sound like a dummy at the moment.
I'd lol if someone would ever suggest something like a GON, Duck, or OTD board to someone as a board to get if the other person is not an enthusiast.
THIS IS WHAT YOU NEED TO DO MAN. TAKE OUT A SECOND MORTGAGE, BUY A $1000 KEYBOARD.
Done deal.