Here's probably what's going to happen..
The server fees become unsupportable, iMav might have to either sell the site or put up more ads.. but the site as is, isn't worth much money.. so he chooses ads.
Then if the ads work, iMav's gonna be -wealthier--, then he will buy an expensive watch, and then the girls are gonna be like, looking good iMav.. boooom, instead of living on money, now iMav is addicted to money..
More ads.. more money.. more watches... then a new car paid in Cash..
iMav's gonna think.. wtf was I thinking before, jesus..
More ads... hire full time staff... more amazon links, more ebay links.. more ads...
At this point iMav is clearing 300-400 thousand/ year, but it's getting stale, so Geekhack starts to sell out..
And....... we become OCN... iMav sells site to TimeWarner holdings..