So, its more like non-staggered as the term?
Looking at the layout, I actually quite like it the more I planned my own layout on the keyboard. You have a normal arrow key orientation which is very handy for a lot of people, and enough keys to not be restrictive or forceful. There are F keys as well, very handy. I'm pleasantly surprised by the price. Very big deal. It will reach quite a lot of newcomers.
Speaking of blank version, I think its a good idea, considering some keys are not normally shaped.
I'll be taking a close look on kickstarter. Good luck.