This doesn't make any sense, They're touting this 100,000,000,000 addressable market, now that gyms are out.
A $2500 exercise bike. When so many people are out of a job, heading into an even worse economy. The Subscription service is super expensive too. $39/ month.
The $12.99 subscription doesn't give you access to the main bread/butter live classes.
Used peloton bikes come up all the time in the secondary market, still at ~$1600
People haven't fundamentally changed. Exercise is not suddenly fun just because of the pandemic. it's still significantly less fun than everything else that doesn't cost $2500 and a $39.99 subscription.