I actually quite like it. Kind of. Hard to make up my mind, actually.
I like that they provide ESDF keys as well as WASD. Lots of board real estate for little extra purpose, though, just 5 macro keys. At least the macro keys are close to the main keys and offset so you can find them with touch easily. The wrist rest is only for the left hand, right hand has to rest on that logo thing. Defintely targeted to gamers who use mouse.
At the highest point of the "bump" browns require about 55g force, so perhaps that's what they mean. They require 55g force to reach the actuation point, whereas reds only need 45g. After the bump, the force goes down to around 45g and is about that at the actuation point itself, similar to reds. May confuse prospective buyers who only know linear switches (blacks and reds), though.