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Author Topic: RIP CHERRY  (Read 8661 times)

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Offline jdcarpe

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RIP CHERRY
« on: Tue, 22 December 2015, 12:13:46 »
Check out the note under the pic:




PLEASE NOTE: CHERRY will become ZF in 2017.
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Offline ApocalypseMaow

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Re: RIP CHERRY
« Reply #1 on: Tue, 22 December 2015, 12:14:44 »
Buy low, sell high
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Offline azhdar

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Re: RIP CHERRY
« Reply #2 on: Tue, 22 December 2015, 12:14:45 »
how can u rip when you dead already?
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Offline CPTBadAss

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Re: RIP CHERRY
« Reply #3 on: Tue, 22 December 2015, 12:16:27 »
Hm....Wonder if MX switches will continue to be made. Along with the Cherry boards. If they do, will they have a ZF marking on them instead of the Cherry logo? Will ZF continue the push Cherry has been making to get more involved in the PC gaming space?
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Offline bcredbottle

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Re: RIP CHERRY
« Reply #4 on: Tue, 22 December 2015, 12:18:50 »
Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.
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Offline asdfjkl36

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Re: RIP CHERRY
« Reply #5 on: Tue, 22 December 2015, 12:19:29 »
I think they'll keep the Cherry branded stuff in some stuff (such as switches) but the company itself will be absorbed.

But who knows
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Offline MAR82

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Re: RIP CHERRY
« Reply #6 on: Tue, 22 December 2015, 12:20:48 »
Maybe they'll fix the MX Blue process
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Offline CPTBadAss

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Re: RIP CHERRY
« Reply #7 on: Tue, 22 December 2015, 12:21:50 »
Quote from: MAR82 on Tue, 22 December 2015, 12:20:48
Maybe they'll fix the MX Blue process

What's wrong with the process? I thought it was just molding and QC issues.
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Offline HoffmanMyster

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Re: RIP CHERRY
« Reply #8 on: Tue, 22 December 2015, 12:29:05 »
I'd be surprised if Cherry abandoned their recent "custom" board projects, but you never know the internal workings of a company.  Interesting news for sure, though.
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Offline MAR82

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Re: RIP CHERRY
« Reply #9 on: Tue, 22 December 2015, 12:29:32 »
Quote from: CPTBadAss on Tue, 22 December 2015, 12:21:50
Quote from: MAR82 on Tue, 22 December 2015, 12:20:48
Maybe they'll fix the MX Blue process

What's wrong with the process? I thought it was just molding and QC issues.

That's what I was thinking of
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Offline Vittra

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Re: RIP CHERRY
« Reply #10 on: Tue, 22 December 2015, 12:33:06 »
Sweet. Now all I have to do is wait 30 more years for my MX Reds to be considered vintage.
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Offline demik

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Re: RIP CHERRY
« Reply #11 on: Tue, 22 December 2015, 12:43:38 »
2016 year of topre.

DOWN WITH CHERRY ZF
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Offline Bucake

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Re: RIP CHERRY
« Reply #12 on: Tue, 22 December 2015, 12:54:27 »
rip who?




 :cool:
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Offline fohat.digs

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Re: RIP CHERRY
« Reply #13 on: Tue, 22 December 2015, 17:39:13 »
Maybe I am dense, and/or this is something completely different, but am I reading that these switches are actually harvesting the energy that is being used to press down when you activate them?
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Offline Ralph Furley

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Re: RIP CHERRY
« Reply #14 on: Tue, 22 December 2015, 18:02:47 »
Quote from: fohat.digs on Tue, 22 December 2015, 17:39:13
Maybe I am dense, and/or this is something completely different, but am I reading that these switches are actually harvesting the energy that is being used to press down when you activate them?
Yes, also your fingerprints and Tinder password.
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Offline rowdy

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Re: RIP CHERRY
« Reply #15 on: Tue, 22 December 2015, 18:51:54 »
ZFMX?
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Offline Mattr567

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Re: RIP CHERRY
« Reply #16 on: Tue, 22 December 2015, 20:39:49 »
Well this is interesting. Get your MX while you still can! If they keep MX, wonder how the quality will be affected.

Meanwhile Alps lives on
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Offline mashby

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Re: RIP CHERRY
« Reply #17 on: Wed, 23 December 2015, 08:46:56 »
Seems like a lot of noise about nothing. From wikipedia...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.
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Offline tp4tissue

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Re: RIP CHERRY
« Reply #18 on: Wed, 23 December 2015, 09:47:49 »
Do you know how much those molds cost.. F.. no they're not gonna bother changing the logo on the switches until that mold wears out.. which is a long long time.
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Offline jcoffin1981

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Re: RIP CHERRY
« Reply #19 on: Wed, 23 December 2015, 18:50:12 »
When there is a brand recognition or association the name is often kept the same, so as long as they are being produced they will most always be known as Cherry.  You see it in pharmaceuticals too.  Companies that no longer exist, their name and logo is still on the medication being sold.
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Offline tronbeaver

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Re: RIP CHERRY
« Reply #20 on: Thu, 24 December 2015, 08:31:53 »
Huh?  Cherry is alive and well in the USA.

http://www.cherryusacorp.com/
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Offline Charles.w

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Re: RIP CHERRY
« Reply #21 on: Thu, 24 December 2015, 14:43:32 »
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Offline Connly33

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Re: RIP CHERRY
« Reply #22 on: Thu, 24 December 2015, 14:53:16 »
I heard about this a few years before i had started developing my keyboard interest, but it looks like they haven't changed anything even though they had been bought out quite a long time ago.
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Offline mashby

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Re: RIP CHERRY
« Reply #23 on: Thu, 24 December 2015, 14:57:41 »
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Offline Charles.w

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Re: RIP CHERRY
« Reply #24 on: Thu, 24 December 2015, 15:09:07 »
Thanks. I was a bit surprised that no one checked CherryCorp's website ;)
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Offline MeltingTeeth

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Re: RIP CHERRY
« Reply #25 on: Thu, 24 December 2015, 15:17:18 »
Whooosh
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Offline rowdy

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Re: RIP CHERRY
« Reply #26 on: Sat, 26 December 2015, 04:39:10 »
Quote from: Charles.w on Thu, 24 December 2015, 15:09:07
Thanks. I was a bit surprised that no one checked CherryCorp's website ;)

And spoil a good rumour?!?
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"Because keyboards are accessories to PC makers, they focus on minimizing the manufacturing costs. But that’s incorrect. It’s in HHKB’s slogan, but when America’s cowboys were in the middle of a trip and their horse died, they would leave the horse there. But even if they were in the middle of a desert, they would take their saddle with them. The horse was a consumable good, but the saddle was an interface that their bodies had gotten used to. In the same vein, PCs are consumable goods, while keyboards are important interfaces." - Eiiti Wada

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Offline SamirD

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Re: RIP CHERRY
« Reply #27 on: Thu, 31 December 2015, 11:45:15 »
I ran across this when looking at a data sheet for a Cherry board today.  The funny thing is the local ZF office that it points to is less than 30 minutes away from me in Pleasant Prarie, WI.  :thumb:  And under their careers you see that they have a sales office in IL and another larger office in MI.  Something tells me Cherry switches will still be around for a long time.
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Offline katushkin

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Re: RIP CHERRY
« Reply #28 on: Thu, 31 December 2015, 11:47:48 »
Time to stockpile MX Clears
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Offline hwood34

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Re: RIP CHERRY
« Reply #29 on: Sun, 03 January 2016, 09:51:40 »
Quote from: mashby on Wed, 23 December 2015, 08:46:56
Seems like a lot of noise about nothing. From wikipedia...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Quote from: bcredbottle on Tue, 22 December 2015, 12:18:50
Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone
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Offline bcredbottle

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Re: RIP CHERRY
« Reply #30 on: Sun, 03 January 2016, 10:06:28 »
Quote from: hwood34 on Sun, 03 January 2016, 09:51:40
Quote from: mashby on Wed, 23 December 2015, 08:46:56
Seems like a lot of noise about nothing. From wikipedia...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Quote from: bcredbottle on Tue, 22 December 2015, 12:18:50
Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone

The idea being that the name switch implies that they're going to phase out MX?
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Offline hwood34

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Re: RIP CHERRY
« Reply #31 on: Sun, 03 January 2016, 10:07:41 »
Quote from: bcredbottle on Sun, 03 January 2016, 10:06:28
Quote from: hwood34 on Sun, 03 January 2016, 09:51:40
Quote from: mashby on Wed, 23 December 2015, 08:46:56
Seems like a lot of noise about nothing. From wikipedia...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Quote from: bcredbottle on Tue, 22 December 2015, 12:18:50
Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone

The idea being that the name switch implies that they're going to phase out MX?

Probably not something extreme like that. But even something like changing the names on the molds would be incredibly costly and I doubt ZF would even bother
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Offline tronbeaver

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Re: RIP CHERRY
« Reply #32 on: Sun, 03 January 2016, 12:24:05 »
Quote from: hwood34 on Sun, 03 January 2016, 09:51:40
Quote from: mashby on Wed, 23 December 2015, 08:46:56
Seems like a lot of noise about nothing. From wikipedia...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Quote from: bcredbottle on Tue, 22 December 2015, 12:18:50
Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone

What makes you think the Cherry Name is disappearing?
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Offline SpAmRaY

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Re: RIP CHERRY
« Reply #33 on: Sun, 03 January 2016, 12:32:11 »
Quote from: tronbeaver on Sun, 03 January 2016, 12:24:05
Quote from: hwood34 on Sun, 03 January 2016, 09:51:40
Quote from: mashby on Wed, 23 December 2015, 08:46:56
Seems like a lot of noise about nothing. From wikipedia...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Quote from: bcredbottle on Tue, 22 December 2015, 12:18:50
Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone

What makes you think the Cherry Name is disappearing?
The image in the original post.
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Offline tronbeaver

  • Posts: 123
Re: RIP CHERRY
« Reply #34 on: Sun, 03 January 2016, 12:50:04 »
They seem alive and well in 2016:

http://cherrycorp.com/
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Offline garfi3ld

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Re: RIP CHERRY
« Reply #35 on: Sun, 03 January 2016, 13:11:38 »
Cherry is moving their industrial stuff over to the ZF brand and ZF is moving some consumer stuff over to the cherry brand, thats all
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Offline SamirD

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Re: RIP CHERRY
« Reply #36 on: Sun, 03 January 2016, 19:01:42 »
Quote from: garfi3ld on Sun, 03 January 2016, 13:11:38
Cherry is moving their industrial stuff over to the ZF brand and ZF is moving some consumer stuff over to the cherry brand, thats all
This is pretty important to know because when computer companies like Dell and Compaq did that, their consumer stuff was all the 'junk' and the business/industrial stuff was where the decent and good stuff was at.  I'm curious to see what pans out for ZF.

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