People pay a ton of money for that look, bazh.
Hahahahahha..
This is true..
Um.. ok, basically.. There are always 2 ways to lift..
You can get a "PERM" which gets your hair HALF-way there, by changing it directionally.
For the full, LIFTED effect (assuming you need it to last all day) you need HAIRDRYER + Hair SPRAY, Gel/ Wax WILL NOT WORK..
THe reason Gel / Wax doesn't work, is because the method of application generally reduces volume and sticks too many large sections together..
Assuming, you only want to go half ways there, you can just hairdryer + hairspray it without a perm..
However without the perm, the root won't stand up as firmly.