i see very few people using airpod max. i think the airpod pro is actually great. they're sub 200 on sale, the anc is top notch and it's perfectly integrated with the apple environment, and the concept with the charging case makes them really good to use on the daily. there's much stiffer competition in the headphone market with options like the sony xm4 going for 250 which seems to be a pretty popular choice from my anecdotal observations. as far as i'm concerned though, there's no decent competitor to the airpod lineup, on imitators. those galaxy buds look so damn weird.
anyway, tangentially related is that i recently bought the hifiman deva pro to replace my original hifi headphones, the hifiman he-400. bluetooth hifi is a game changer and i've gotten so much more listening time in from just not being tethered to my usual setup. it's a completely different use case than these noise cancelling products mind you. i'm pretty happy with it.