This is end stage hedonic Capitalism.
And before anyone remarks, But I dun'do heroin/ fentanyl/ meth, It's not about what you're on, it's about the Propensity.
People use the term addiction positively all the time to refer to any of their vices and hobbies. They're able to do this because capitalist markets only cater to 1 central demand, varieties of hedonism.
Drugs, is but 1 variety.
The other forms are just as destructive to the land (animal agriculture, deforestation ), the human body (pizza, heart disease, cancer), the ocean (drag net fishing)
Heart disease is the # 1 cause of death, then there's cancer #2, Drugs are bad sure, but the REAL killer-King clearly sells death far more broadly in the form of cholesterol. The death statistic is narrowly JUST the human harm. EATING animals also causes the most damage to the environment and THE ANIMALS. Not just the ones we farm, but those lost due to our Intentional Habitat destruction.
Even if a person cares nothing for animals, we share the ecosystem, where animals perform critical environmental roles. From all the fish stirring the ocean currents, to bees pollinating.
The video is a reflection of the core tenets of hedonic society playing out to its natural conclusion.