Also they spend all this time doing innovation on things i would argue most people don't care about and they STILL can't understand the concept of a standard bottom row lol.
They are at least trying to be different though so i have to give them that.
RGB switches' clear housings(2014) copy Matias(2012), in fact it's the only way to get a Matias board with any backlight.
Silent switches(2015) copy dampened Alps(90's)
RealKey(2015) to the extent of my knowledge copies Microsoft Sidewinder X4(2010)
Rapid switches(2016) look like a copy of Razer switches(2014?), although it is amusing to see them copying the company claiming to make "the first mechanical gaming keyboard" in the video about the very switches(for reference the actual first is SteelSeries G6)
Until anyone shows me something Cherry actually were first to do in this century, I'll say that Cherry is BS. And I don't mean Buckling Spring.