Dafuq is that you say ?
Dude it's so much better than Jello..
It's made from Agar (plant extract), not gelatin (animal collagen)..
The texture has much more "Snap" to it, whereas jello is more jiggly and gooey.
Also, it's now made in the USA, so you get to support 'Murica.. and not be potentially poisoned..