I never liked IEMs so if you want the normal earbuds rather than the in ear ones, the best ones I've found tended to be from smaller new manufacturers in China and the surrounding area. They are mostly using the same factory and engineering resources that the bigger brands used when making stuff in China so there's no real noticiable difference in quality from what I've seen and I've never heard anything bad online.
Yuin, Sunrise Audio and Hisoundaudio are the three main ones that make good non-IEM earbuds. The Yuin PK1, Sunrise Audio AS-Feeling and Hisoundaudio PAA are the ones under $40 and are pretty good. I've owned the AS-Feeling and they're definately better than the apple earbuds, though I had to replace it after an accident where I basically crushed the earbuds.
I'm using the Hisoundaudio Live earbuds right now and they can sometimes even beat my Grado earphones on some music.