They have thick PBT dysubs in a Cherry profile on this board. Its in the video...
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Haha...
Ahh the jokes. Its only funny because so many people in this thread are talking out of their ass...
I think I heard that they will be using a dye-sublimated polymer / ceramic composite keycap technology.
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So much speculation and wishful thinking going on in this thread!
In all honesty, the keycap underside looked like a normal ABS CM one to me (and ABS isn't that bad. I mean people use cherry/gmk doubleshots all the time) so I don't know what the big deal is. B'sides if you're worried about the keycaps, just replace them.
About the stabilizers, it looks to me like there's just a single bar for the stabilizer. Without the crossbar, there may some differences with keycap types, much like SP keycaps and costar stabilizers (they need plastic to help fitment) but otherwise it makes sense to me. I'd love to see what that stab looks like under the cover though.
I'm a big fan of good engineering, etc.
Razer products have out there styling AND like I said BACKLIGHTING.
Your average buyer is going to see this next to a blackwidow and if they are the same price, they are probably going to buy the razer since they see it has more features, backlighting, macros, better looks (matter of opinion)
Not everyone just buys the **** they are told to buy by the idiot working there (usually the most expensive item)
From a retail perspective, brands like razer, etc. are commonly carried (and bought) because they have the weight of the brand behind them. Regardless of actual features / price / durability, if the brand is perceived by a certain way by the consumer, it's more likely to be purchased, or carried in a store.
I recently convinced my store to start carrying CMstorm KBs (the TK and pro), as we want to have more gaming peripherals. The way I was able to do this was because the CM keyboards have a good cost from our wholesaler / distributor, so we have a good chance of selling them. We decided not to carry razer keyboards as they have a higher cost, and I commented on the quality (we just had a huge amount of defective returns from a cheap third-party lightning cable manufacturer, so I was able to leverage from the wake of that)