Ehh, the appearance really isn't a big deal-- sure, it doesn't have a "minimalist" look, but not everyone is into that, anyway. It's not really to my preference, but I wouldn't say it was any worse for that reason.
The price, though, is harder to overlook. The spec and feature set seem competent, but at $150 mere competence doesn't cut it. Not when someone could spend in the $100ish range and get an RK with capacitive switches and RGB lighting, or a Team Wolf full-size plus a whole set of Gaterons to hot-swap in (also with RGB), or for a little bit more a Bloody B740A with fricken' optical switches and a waterproofing layer. No amount of empty talk about "quality" could make up for that degree of difference in price and spec. For that matter, even if the quality was outstanding, it wouldn't even matter, since that'd just mean you'd be stuck with something second-rate for longer.
I'm sure they'll sell some, thanks to being an easily available Western brand with a semi-decent reputation, but it's not about to go on my wishlist.
