Taste is a process of acclimation/ attribution like Beer.
Beer is bitter, and most people not looking to get drunk does not initially LIKE it.
Children almost universally spit it out.
Bitter is the taste of alkalinity, which typically indicates how POISONOUS something might be, which is why we avoid eating something that's too bitter.
Beer IS far to bitter from the taste perspective, and it IS a poison.
Much is the case with Coffee. It's bitter and it's poisonous.
If you've ever tried cocaine, also extremely bitter.
But what do all these things have in common. They trick the brain into pleasurable responses.
Repeated exposure builds Attribution, and our brain (a neural network) is trained to seek out the substance, to look for social situations / life circumstances where we can GET MORE of it, to seek out other people who enjoy it, and build a society of hedonism for it, Drug Dens, Coffee Shops, Bars.
Then Capitalists are like, this is a miracle, these stupid monkeys will do anything for this drug, FREE COFFEE @ WURK.
The strength of caffeine, the dopaminergic effect is ~200% baseline for 20-45 minutes. That's stronger/as strong as SECS, which is ~200% for 15-30 mins.
Each time a person drinks coffee, he's getting a Cognitive high, roughly same level as SECS, the baseline then drops, because your brain is adaptive, Now you're in deficit most of the day, and you're anxious, but you can't explain it, but it's because of deficit. Now just to feel normal, you need some Coffee. You feel like you MUST GO TO WURK everyday, because that's where the coffee is, that's where you can fill a hole in your life, chemical deficit. The suggestive ability is NOT subtle, we have so many things that can tickle 200% baseline that it feels like coffee is just plebian, but it's actually at the level of the strongest suggestion NATURAL evolution designed the brain to experience, (Secs).
It's not an accident that they put this stuff into soft drinks, it's not an accident that the Brew of OUR ENSLAVEMENT @ the WORK CAMP is Free and it's COFFEE.