Why did we skip over the Plug in Hybrid stage (Toyota not withstanding). The Chevy volt is the perfect car for so many people, but it went unloved.
The problem, is car dealerships, which is actually part of why Tesla actually worked.
New car sales pay the salesman and sales management salaries, nothing more, pretty much everything else is paid for by the repair shop. As such, the dealers will hide electric/hybrid inventory, GM dealers in particular. This is part of what killed the GM EV1 program and all but destroyed the Bolt. It's also what kept Chrysler afloat in the 80's (out of warranty parts sales).
And while you can say screw the dealers, dealer, as we saw during the 2008 recession and Buick's attempt at rebranding hold a LOT of power. If they decide as a group not to sell a car there's not much the manufacturers can do to stop them. Sure they can stop the cars flowing to them, but then they aren't moving inventory, this shuts down lines, causes parts shortages and cost a truckload of money to store the cars you do have on hand. As we saw in 2008, most manufacturers have very little cash on hand. Plug-in hybrid is seen as electric as far as dealers are concerned because they know electric can be very reliable and if the electric is working, a LOT of people won't bother getting the motor fixed if it has an issue, they can just use electric. It's similar to A/C, in most places you can probably get by without it if it meant a hefty repair bill so people do.
You pretty much had to create a new company from scratch and cut out the dealer to make it work. Both the Bolt and Volt are both actually decently liked by owners but most of the time if there is or was one on a dealer lot, it was hidden in back out of view so you wouldn't want or easily test drive it. They were sabotaged by dealers, just as the EV1 was. This is also why the first time around when California mandated electric every company chose their least liked car/truck for electric conversion, at the time for Ford it was the Ranger (lowest customer satisfaction in a truck) and for Toyota they chose the original unloved Rav4, a quirky, tiny 4x4 usually found being towed behind a motor home (it's grown up since).
Now that electrification is coming despite the sabotage, they're now in a panic, they know Rivian, Lucid and Tesla have a huge lead and they now have to do something. Don't be surprised if one or two of the 3 get bought by one of the big 3 as a way to catch up (it also allows them to skirt unions and dealerships). On the contrary, if Tesla's board of directors could boot out Elon without the stock tanking (not going to happen), I wouldn't be surprised if they bought on one of the big 3 in the near future (7 years?). Electrification has really upset the industry and not everyone is going to survive. If you can't compete you have to buy your way in and that window
can is closing really fast.