Yeah, It's branded. I remember, they removed the branding from the spacebar, so since his spacebar is branded, so was his case.
I don't like the key font, though some may, and I really don't like the rubberized feel, ESPECIALLY on the keycaps. I would probably buy the QFR, primarily because it's the cheapest quality keyboard on the market.
gigibecali, I don't think you're giving CoolerMaster enough credit. They have an amazing community presence (I mean, they have 2 REPRESENTATIVES on this forum, asking the community about what they want to see. If that's not amazing service, I don't know what is), and they do make quality keyboards, even if the latest batch has been iffy. They're the first company to bring Greens to the general public in a permanent SKU, and they have a lot of variety. They have a full size keyboard, a TKL (and a variant with side-printed keycaps), and a fully-customizable keyboard, essentially a 104 key backlit Phantom with less flexibility with the layout. They have proven themselves to be a company who really cares about their customers.