They still sell 'barebones' keyboards... see
this one, for example.
I got a barebones v2, and the build quality is pretty good, but I don't have a lot of others to compare against.
My main reason for choosing WASD over some of the other 'quality' brands is that they had a DIP switch to make the Menu key behave like an actual Menu key. Most other manufacturers seem to be replacing it with a 'FN' key, and having a key in such a prime location that isn't visible to the OS is a dealbreaker for me.
But the real value-add of WASD's business is that you can get *fully* custom caps... so long as you're happy with the ABS plastic and lasered legends. Personally, I thought the lasered legends looked good enough, but wasn't fussy on the keycaps themselves.
They sell a sample pack of their caps (and cherry switches) if you'd like to see what they're like before shelling out for a full board.