When they came out with their first flagship model mouse, I thought it was dodgy.
The mouse was incredibly expensive, and on their website they had all kinds claims about it (about its use in the pro gaming scene, and about the production process). A skeptical consumer could not help but question these things, not only because they sounded like marketing BS, but it was also evident that the sensor used was one that was not popular among enthusiasts, and there were ohther Chinese OEM mice that appeared to use the exact same shell.
At that point, I still gave them the benefit of the doubt. Maybe it looked like nonsense, but perhaps they had actually taken steps to increase the quality of their mouse over that of those other mice made in China. And I was even willing to believe it was their design that was used by others.... Looking at their new products however, it does really seem like they are mostly rebranding products, and selling it at a higher premium. Again, we see the same problem, that already existing (much cheaper) products seem to be practically identical.
I would be interested in someone taking apart this keyboard and a rosewill just to see what the actual physical differences are, and if the company improved anything to justify the price. If not, then all they are giving us nothing. At best, they are giving us an alternative look of an already existing product for a huge premium. That is actually fine. What I dislike are the smoke and mirrors to make their product seem like something it is not, knowing full well that without it no one would pay that price.
That said, the keyboard looks good OP. Don't let our skepticism of this company ruin it for you. It does look incredibly sleek.