I don't necessarily think I:C is trying to make MD look bad (it is a bit suggestive), but it does seem like they were not well informed enough about their own contract with MD.
If MD does block I:C on the Halo True, then I'm not too sure how the Halo True will fair without I:C's support and it may not develop as the community uses them because it will take several iterations to make it better. I:C's new switch would likely become more prominent. If things with MD are solved and we get the Halo Trues in the Whitefox, then it will probably be business as usual after some adjustments to either the contract or their processes.
Hopefully going forward, I:C commits more of their future projects with Kickstarter or some other crowd-funding platform since working with MD isn't smooth for everyone. I'm happy with what's happening with the Whitefox and I'm impressed with their PBT cherry-profile keycaps. If they made the keycaps fit more general boards and made them in multiple colors, I'd be very happy.