Pink != Feminism.
The practice of slapping a powder pink color on a product and marketing it "for women", usually at a higher cost than the exact same product in ite regular color is not a new thing, and not one that women are especially fond of, as it's both presumptuous and also sexist, as it puts a monetary premium on being a woman.
See: Bic Pens "For Her" -- read the comments. they're golden.
https://www.amazon.com/BIC-Fashion-Retractable-Assorted-Fashion-FHAP21-ASST/dp/B005YGLA5YI'm a lady, and not really sure about the gender alignments of most mechanical keyboard enthusiasts, but I'm guessing it's mostly dudes around here. I got interested in tech fairly late in my life (30s) but I can tell you wasn't because my 20s were concerned with bunnies and unicorns and glitter but instead because when I was growing up in a non-large city as a teen girl in the 90s/2000s, I just wasn't exposed to technology very much, and when I tried to get into it, I was often made to feel tokenized or unwelcome. Either relentlessly hit on or treated like an unredeemable half-wit as the only girl in metal shop class, for example. Nobody ever told me that I could program a computer until I was in my late 20s, though when I started I excelled at it.
The fact that this pink **** is pushed upon women as though a) we are helplessly dazzled by anything pink and shiny or b) are incapable of being interested in or desiring anything un-pink says a lot more about men than it does about women.