In Sweden and Finland, we drink lots of coffee. The afternoon coffee break is definitely a thing - at every workplace at 3 o'clock or so. I don't think Norwegians and Danes drink as much as we do though.
I drink 2 dl, half coffee half milk, morning, after lunch, afternoon and after dinner. Cow's milk has the property that it neutralises mild acidity and has lactose - which is a sugar.
We like coffee with good taste that is not too roasted. American coffee is too watery and regular Italian coffee tastes like tar-water.
I have been to a few places in Italy that have been said to have exceptionally good coffee - but it did not blow me away - I found it merely as good as regular mainstream coffee in Sweden.
I think that there are some flavours that are in both coffee and chocolate, but other flavours make them distinctly different. If you can't tell them apart then you must be comparing some very bad chocolate with some very diluted coffee with too much sugar in it.
Just like in chocolate, there are some antioxidants in coffee so it is not all bad.