Anything listed as UV is not what you see on a Ducky w/ purple leds. It's dimmer and somewhat strange. Depending on what is reflecting it, it can be a different shade. I have paper that reflects it as blue. It also shows up as white in digital photos.
3mm flat top, 3.0-3.4v forward is the right stuff. That 2nd link has no wavelength spec, so no idea if it's purple or UV tho.