They pay spot price, $20-40 per ic, 8 ic per stick of ram, they don't get the big purchase contract deal like the big-boys.
That's how you get $400 for 32gb. The guy making sticks arn't making any more money than before, in fact they're making less because of DEMAND-Destruction, a lesser dealt with economic principle.
It's like if you're China, and you buy Oil, you might be able to get $100-150 per barrel, anyone else, they pay $150-250 per barrel.
We saw this during the great-depression where even many commodity producers couldn't turn a profit, as people couldn't afford them.