Medium-roasted Fair-trade Organic Arabica beans, drip-brewed with a splash of low-fat milk. That is what I like.
Nothing fancy. Sugar or any flavouring should not be needed.
I am not a fan of espresso, latte, cappucino or any of that crap.
When I went to Italy last year, most of the coffee was indistinguishable from tar. It was only at any of the fancier coffee places where the coffee was even passable.